At Nexora, we focus on providing high-performing Google & Meta Ads campaigns that can help a business grow online. Our targeted advertising techniques can help you to increase web traffic, generate leads, or boost sales, and guarantee the best ROI.
Having worked with Google Search & Display Ads, Meta FB & IG Ads, Performance Max Campaigns, and more, we have the knowledge and expertise to employ data-driven tactics, compelling ad creatives, and bid optimization to achieve results that matter.
What is Google & Meta Ads?
Google Ads and Meta Ads (Facebook and Instagram Ads) are two of the most powerful digital advertising platforms on the planet. They enable businesses to target the correct audience and at the correct time with highly specific ads.
Google Ads and Meta Ads (Facebook and Instagram Ads) are two of the most powerful digital advertising platforms on the planet. They enable businesses to target the correct audience and at the correct time with highly specific ads.
Google Ads
Google Ads allows you to show your business in Google Search and YouTube as well as partner websites. When a user is searching a keyword that is related to your product or service, your advertisement will appear immediately. This assists you in getting those customers who are on a search mission of what you offer.
Key Benefits of Google Ads:
- Appear at the top of Google search results
- Pay only when someone clicks your ad (PPC)
- Target users by keyword, location, device, or behavior
- Reach audiences on YouTube and Google Display Network
Meta Ads (Facebook & Instagram Ads)
Meta Ads provide your business with access to Facebook, Instagram, Messenger and Audience Network. They are social platforms, and it is easier to target people according to interests, behaviors, and demographics.
Key Benefits of Meta Ads:
- Reach billions of active users on Facebook & Instagram
- Advanced audience targeting (age, location, interests, behavior)
- Visual storytelling with images, videos, and carousel ads
- Drive awareness, engagement, leads, and direct sales
- Reach billions of active users on Facebook & Instagram
Our Google & Meta Ads Services
1. Google Search & Display Ads
Google Search & Display Ads enable your business to be seen at the top of the search results and on quality websites that are relevant to your customers.
- Search Ads for high-intent keyword targeting
- Display Ads for brand awareness and retargeting
- Custom ad copy and creative visuals
- Campaign tracking and optimization
Our Google Ads campaigns generate quantifiable results whether it is to attract new customers or remarketing to previous visitors.
2. Meta FB & IG Ads
Social media is an effective medium of communicating with your audience. The Meta FB & IG Ads campaigns that we create are focused on engaging as many people as possible, getting them to click, and convert.
- Targeted Facebook and Instagram ads based on demographics, interests, and behavior
- Carousel, video, and image ad formats
- Dynamic retargeting for better conversion rates
- Optimized campaigns for lead generation and sales
We make sure that each of the ads will resonate with your audience and deliver meaningful outcomes.
3. Performance Max Campaigns
Get the most out of Google Ads using Performance Max Campaigns. These campaigns are automated, use AI and machine learning to target customers in all Google platforms, including Search, Display, YouTube, and Gmail.
- AI-driven targeting and bidding
- Dynamic creatives and responsive ad formats
- Optimized for conversions and revenue growth
- Cross-platform audience reach
Performance Max provides your business with the highest exposure and superior campaign outcomes with a single campaign setup.
4. Retargeting Campaigns
Not all visitors are converted in the first visit. Our retargeting campaigns bring potential customers back on track and motivate them to make their purchase or take the desired actions.
- Display and social retargeting ads
- Personalized ad messaging for higher engagement
- Integration with CRM and website analytics
- Boost conversions and reduce abandoned carts
Retargeting helps cement your brand in the mind of visitors that have already shown interest.
5. Ad Creative Design
Quality images and convincing advertising text are the key to successful campaigns. Our ad creative design team will develop compelling creatives that are targeted to your audience and campaign objectives.
- Eye-catching graphics and videos
- Ad copy optimized for engagement and clicks
- Custom creatives for Google, Facebook, and Instagram platforms
- Testing multiple variations for performance optimization
Relevant and creative advertisements will lead to improved CTRs, reduced CPCs and more conversions.
6. Budget & Bidding Strategy
Smart budgeting and bidding strategy are the keys to maximize ROI We maximize the impact of every dollar spent to attain your campaign goals.
- Smart bidding strategies (CPC, CPA, ROAS)
- Daily and monthly budget allocation
- Continuous monitoring and adjustment for optimal performance
- Transparent reporting to track ROI
We can help you manage your budget so you can get the best out of your ad spend to achieve measurable results.
Benefits of Nexora’s Google & Meta Ads Services
- Increased brand visibility across Google and social media platforms
- Targeted reach to high-intent audiences
- Cost-effective campaigns optimized for ROI
- High-quality ad creative design that drives engagement
Continuous optimization and performance tracking
Why Choose Nexora for Google & Meta Ads?
Why Choose Nexora for Google & Meta Ads?
- Targeted Campaigns: Reach the right audience at the right time on Google and Meta platforms.
- ROI-Focused Strategies: We aim at results and cost-efficient campaigns.
- Creative Ad Design: A good ad design is creatively designed to provide good CTR and conversion.
- Expert Budget Management: We optimize budget & bidding strategy for maximum efficiency.
Comprehensive Reporting: Clear analytics and campaign insights that report how the campaign is progressing.
Get Started with Nexora Today
Ready to increase your online advertising potential? Nexora has the campaign to bring results whether it is Google Search & Display Ads, Meta FB & IG Ads, Performance Max Campaigns, and Retargeting Campaigns.
📞 Contact us today to schedule a consultation and discover how our Google & Meta Ads services can grow your business online.
FAQ
Google Ads is a platform that allows you to put your ad before people who are searching on Google or other properties that use its database. Meta Ads (Facebook, Instagram) put ads based on user interests and social activity.
Google Ads direct your ad to people with a purchase intent, specifically people looking for products to buy. Meta Ads direct to people who say they are interested in an interest, even if they're not really actively searching; at this rate conversion matters more.
Google Ads are usually better for direct sales in part because of the way their targeting drives purchases differently. They reach people who actively want to buy.
Costs vary, but Meta Ads often have lower cost per click. Google Ads can be more expensive but usually give higher return on investment.
Both have strong tracking tools to help you track clicks, sales, and return on investment, so you can optimize your campaigns.
